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About us


Je m'appelle Clemence N. Famen, or as everyone likes to call me, Miss Fafah. I'm an entrepreneur, motivational speaker, creator and visionary. My passion is to empower and inspire women to break free from fear, complacency and expectations in order to make their dreams a reality.

As a young girl growing up in Cameroon, Africa, I never had a voice. In our culture, girls are taught to keep quiet and hide our feelings, even if we're suffering internally. We couldn't share our stories and we couldn't talk about our dreams, goals or hardships. Growing up with this suppression I felt so worthless and lost, but I was about to learn and face my true potential.

In 2007, when I was just 21 years old, I moved to the U.S. and saw how free people were to live their dreams, discover their passions and share their stories. Everything felt limitless and I was ready to take full advantage of every opportunity presented to me.

I was ready to build my empire.

By 2010, I started a service-based company specializing in makeup artistry and hair braiding. In 2015, I went back to Cameroon to train women as makeup artists to support themselves and give them freedom to express themselves. I was one of the first to bring makeup and artistry to the women of Cameroon. I had the pleasure of coaching 600 women in far more than just makeup -- I taught them how to run their very own business and advocate for themselves.

It wasn't something I had planned -- it was pure passion.

Finally, in 2019, I launched my own vegan makeup line. With my Affirmation Eye Shadow Palettes, I want to remind women to speak life into themselves every day as they put on their makeup!

Today, I am continuing to spread the message of confidence and empowerment to as many women as possible. I believe that with positivity and determination, we can do anything we put our minds to!

          “ You are born to shine “ Missfafah